A New Concept, a New Credo

We believe that our first responsibility is to respect and protect our brand, everybody comes and go but our brand must be helped to last forever.

We believe we have to respect our employees and customers and all others who uses our products.

Our products must always be of the highest quality.

We must constantly strive to reduce the cost of these products.

Our orders must promptly and accurately filled.

Our dealers must make a fair profit.

Our second responsibility is to those who work with us: the men and women in our plants and offices. They must have a sense of security in their jobs. Wages must be fair and adequate, management just, hours reasonable and working conditions clean and orderly.

Employee should have an organized system for suggestions and complaints. Supervisor and department heads must be qualified and fair-minded. There must be opportunity for advancement for those qualified and each person must be considered an individual standing on his won dignity and merit.

Our third responsibility is to our management. Our executives must be persons of talent, education, experience and ability. They must be person of common sense and full understanding.

Our fourth responsibility is to the communities in which we live. We must be good citizen, support good works and as much as possible charity.

We must try to promote civic improvement, education and help our local communities as much as possible,

Our fifth and last responsibility is to our stock holders. We are a private business and we must try to make profits. At the same time, we must be creative, increase the research, be adventurous and do less amount of mistakes as possible.

Adverse time must be overcome together, whenever possible new machines must be purchased, new plants built, new products launched and new plan developed. We must experiment new ideas.

When these results have been achieved, our stockholders should receive a fair return. We are determined with the help of God’s Grace to follow all this list and comply with all this points, to fulfill these obligations to the best of our ability.

Our Eyewear are coming with a Purpose

Our mission is to protect the eyes and make better the look of women and men around the world. We want to create the best possible eye-wear, we want to satisfy you and our clients while we understand your tastes and aspirations. Our Group pursues this mission ethically and responsibly, engaging all of our energy, skill and experience. We have understood of how essential glasses are to the well-being of our consumers, because they allow you work, read and communicate your personal style. To enjoy the beauty of life and the beauty of the world that surrounds us, we work to give the best product and satisfy your needs.

We want you to see the beauty of life and this is our inspiration while we create a sustainable business approach and strategy.  We keep a notion of universal beauty, visible to everyone and a respect for the environment, ethics and the transparency.

Our spirit of excellence stands out in the way we are working and in all geographical areas where we are. Every collection and every frame is the result of an ongoing process which combines study, innovation and creativity. We use the latest technology and master craftsmanship to give the best result.

We want to keep an open-minded toward new ideas and ways of viewing, different models and cultures, in an effort to continuously improve and increase our potential in this competitive global markets.

Our long-term strategy is to continue to expand in the eye-wear and eye care sectors by growing while organically we continue to perform some acquisitions. Our Company will continue to focus on the following strategy: vertical integration, design and technological innovation, brand portfolio management, market expansion and financial discipline.

We committed to maintain and strength its position in the markets in which it operates. We also focuses on evaluating opportunities to further enter those emerging markets.We will try to increase our market expansion through stronger retail distribution while consolidating our network and growing even more our presence in e-commerce.